What is digital marketing and why does it matter?

Digital marketing is the promotion of brands, products or services using online channels or websites and created via two way communication. Before my week at work experience, I didn’t know very much about digital marketing, and I’m sure you may not know very much either, so here I will be explaining why it does matter so much and how it is everywhere in the world around us today.

Firstly, one main importance of digital marketing is how everyone globally can see this. No matter where you are, you will be able to use google and search for a certain website and you aren’t limited based on the area you are in. Think of any website you have visited recently; that probably was not created or based near you, but the website allows you to be able to see what the business promotes. This is not only helpful for the viewer as they will be able to access products and services from wherever in the world, but also helpful for the business since is gives a wider range of customers. This means that their brand can develop and grow to be even more accessible, since more people will be able to invest in their services.

Another reason digital marketing great is because it can be completely personalised to whatever you want it to be. Everything from the logo, colour scheme, design and posts, it is all changeable to be customised to fit your brand. This may seem little to you, but to brands, it can be one of the most important things that helps promote them over other brands. Just think, you are probably more likely to want to use a website that is easy to use, clear and easy to read than a website that is hard to read and difficult to navigate. For example, my website is customised to me by being in my colour scheme and with my own logo, but I also made sure it was neat and easy to read. This can therefore help businesses to grow as it not only makes it stand out amongst other businesses, but allows it to be memorable and makes it accessible to all customers

Finally, digital marketing is also important due to its affordability. Compared to offline marketing (such as leaflets, flyers and magazine advertisements), digital marketing via a website come at a much cheaper price, especially options such as SEO. This is very helpful for businesses when starting as it means that they don’t need to use most of their budget to just show their brand to the public and they can therefore spend more on developing to be even better for customers. This could also be used for later improvements to the website, more services, more advertisement and improved products, all because they are being promoted online instead of offline.

Overall, digital marketing is extremely important to current and future businesses with the combined factors of that everyone can access it, it can be personalised and it is affordable. These all mean money can be saved and earned, allowing them to develop their brand further, especially when starting. My week at work experience has taught me a lot about digital marketing as I also didn’t realise how important it actually was, especially since it is around us all day and every day. I hope this blog has educated you on the importance of this and perhaps how if you needed to, you would be able to advertise your business via digital marketing.